Victoria Lincoln Victoria Lincoln

The client journey starts before the client arrives

A bad manager early in my career taught me something that a university dissertation later confirmed: how you treat your team directly shapes how your clients experience your business. Here's what that means in practice.

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Victoria Lincoln Victoria Lincoln

What is operations, and what does it actually do?

Operations is one of those words everyone uses and almost nobody defines. Here's what it actually means, why it matters for small businesses, and why the best system is the one people actually use.

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Victoria Lincoln Victoria Lincoln

Do you actually need a CRM? And if so, which one?

Not sure if your small business actually needs a CRM, or whether a spreadsheet will do? Here's an honest guide to when a CRM is worth it, which one to choose, and how to set it up properly.

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