Privacy and Cookie Policy
The Efficiency Partner Last updated: April 2026
Who we are
The Efficiency Partner is a trading name of Victoria Lincoln, a sole trader based in Devon, UK. You can contact us at victoria@theefficiencypartner.co.uk or by using the contact form on this website.
We are registered with the Information Commissioner's Office (ICO) under the name Victoria Lincoln.
What information we collect and why
Contact form submissions When you use the contact form on this website, we collect your name, email address and phone number (optional). We use this information solely to respond to your enquiry. We do not add you to any mailing list without your explicit consent.
Newsletter sign-ups If you opt in to receive communications from The Efficiency Partner, we collect your name and email address for this purpose. You can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us directly.
Website analytics We use Google Analytics to understand how visitors use our website. This collects anonymous data about your visit, including which pages you viewed, how long you spent on the site, and how you arrived. This data does not identify you personally. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
The legal basis for processing your data
We process your personal data on the following bases under UK GDPR:
Legitimate interests — for responding to enquiries you initiate through our contact form.
Consent — for newsletter communications, where you have explicitly opted in.
How we store and protect your data
Your data is stored securely and is not sold, rented or shared with third parties, except where necessary to deliver our services. We use the following third-party services which may process your data:
Squarespace — our website platform, which hosts our contact form and stores form submissions. Squarespace is GDPR compliant. You can read their privacy policy at squarespace.com/privacy.
Google Analytics — for website analytics. Google is GDPR compliant. You can read their privacy policy at policies.google.com/privacy.
If you sign up to our newsletter, your data will be held within our email marketing platform. We will notify you of which platform we use when we begin sending communications.
How long we keep your data
Contact form enquiries are retained for as long as is necessary to respond to your enquiry and for a reasonable period thereafter in case of follow-up.
Newsletter subscriber data is retained until you unsubscribe or request removal.
We do not retain personal data for longer than is necessary.
Your rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you. Request that we correct any inaccurate data. Request that we delete your data. Object to or restrict how we process your data. Withdraw consent at any time, where consent is the basis for processing.
To exercise any of these rights, please contact us at victoria@theefficiencypartner.co.uk. We will respond within one month.
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the ICO at ico.org.uk.
Cookies
Cookies are small text files placed on your device when you visit a website. They help the site function correctly and allow us to understand how it is being used.
Essential cookies Squarespace uses essential cookies to make the website work properly. These cannot be disabled.
Analytics cookies We use Google Analytics cookies to collect anonymous information about how visitors use our site. These cookies do not identify you personally.
You can control cookies through your browser settings. Please be aware that disabling certain cookies may affect how the website functions.
By continuing to use this website after being presented with our cookie notice, you consent to our use of cookies as described above.
Changes to this policy
We may update this policy from time to time. The date at the top of this page will reflect when it was last updated. We encourage you to check back periodically.
Contact us
If you have any questions about this policy or how we handle your data, please contact us at: